Market
32 articles
Out-of-home advertising Trends for 2026: the next era of pDOOH
Programmatic Digital Out-of-Home (pDOOH) advertising has moved beyond the experimental stage and is now a key component of modern media strategies. Looking ahead to 2026, pDOOH is consolidating its position as a mature, data-driven channel that combines automation, intelligent use of information, dynamic creativity, and increasingly advanced measurement models. We take a look at the main dooh trends that will define the evolution of outdoor advertising.
Programmatic DOOH: The Growth Engine of Out of Home Advertising in 2025
Programmatic out-of-home advertising is undergoing a historic transformation. According to the latest Global Expenditure Report by WOO, global OOH investment will surpass $49.8 billion USD in 2025, with programmatic DOOH (pDOOH) reaching $2.2 billion USD, representing 10.9% of total DOOH revenues worldwide.
The Power of Data in Out-of-Home Advertising: Connect with your audience
How does this synergy between data and programmatic out-of-home (pDOOH) advertising work? In a world where advertising competes for consumer attention every second, data has become the most valuable resource for advertisers. Explore the use of data in Programmatic DOOH advertising.
Outdoor advertising: The bright future of DOOH in 2026
Digital Out-of-Home (DOOH) advertising is experiencing one of its golden eras, and the numbers speak for themselves. With robust growth and new market dynamics, 2026 is shaping up to be a decisive year for brands looking to innovate their advertising strategies.
Outdoor advertising: OOH, DOOH and pDOOH investment forecast for the next few years
Investment projections for the coming years in out-of-home advertising show continuous and transformative growth. In this article, we explore what to expect for Traditional out-of-home advertising (OOH), Digital out-of-home advertising (DOOH), and the growing market of programmatic (pDOOH)
Advantages of pDOOH on commercial dates such as Cyber Monday and Black Friday
With the arrival of the most important commercial dates of the year, and the holidays just around the corner, brands and agencies are looking to get their marketing strategies off the ground. The pDOOH (Programmatic Digital Out-Of-Home) proves to be a powerful tool to maximize the impact of strategies.
OOH events: Discover the ooh Industry Summits
OOH events have become essential platforms for industry leaders and professionals in Out-of-Home (OOH) advertising, offering invaluable opportunities to stay ahead of technological trends and creative strategies that are transforming the world of outdoor advertising.
Digital Out-of-Home advertising for the travel industry
Tourism is a key pillar of the global economy, moving millions of people worldwide. Combining its power with programmatic out-of-home advertising emerges as one of the most effective strategies to connect with diverse audiences. So, how can brands leverage DOOH tourism marketing?
3D DOOH Advertising: How Augmented Reality is transforming DOOH ads
Ads incorporating augmented reality (AR), 3D, or virtual reality (VR) technology are revolutionizing outdoor advertising and transforming the outdoor experience. How brands can leverage virtual reality advertising advancements to create immersive realities?
pDOOH: How programmatic is changing the market in Outdoor Advertising
The latest WOO global spend survey highlights the remarkable growth of the digital Out-of-Home market (DOOH) and, more specifically, Programmatic Out-of-Home (pDOOH) advertising. Get to know the present of the outdoor industry.
Optimizing brand Impact: Takeover strategies for massive screens and locations
Large screens make it possible for brands to takeover of a key location and maximize their brand presence in public's mind. Explore how Digital Out-of-Home leverages this to engage audiences at the right time and place.
Three main factors in outdoor advertising in 2024
The outdoor advertising sector is consolidating year after year. In 2023, we witnessed trends that radically changed the industry landscape. What can we expect in 2024?
Three Strategies to Enhance Your Black Friday with Taggify
Black Friday is one of the globally recognized shopping events that offers brands the opportunity to increase their sales considerably.
Unraveling OOH Advertising: From DOOH to POOH
Dive into the OOH and DOOH meaning and the acronyms world and discover how Programmatic DOOH is reshaping outdoor advertising, supported by current data and trends.
Discover how programmatic outdoor advertising consolidates in 2023
Outdoor advertising continues to grow and this is reflected in its firm consolidation in investments, reaching 6.5% in 2023. In this article, we review the industry news.
Unleashing the Power of DOOH with Taggify
Advertisers constantly need to innovate and adapt to the ever-evolving landscape of audience engagement. Traditional outdoor advertising has its merits, but now there's a new player in town that's revolutionizing the scene: Digital Out of Home (DOOH) advertising.
Five factors to consider when launching your DOOH campaign
Digital out of home (DOOH) is positioning itself as one of the most innovative and efficient options in a digitalized world. We will review five factors that you should include in your next dooh campaign to make it successful and impactful.
OOH advertising is expected to grow by 12.7% in 2023
GroupM's “This Year, Next Year” report predicts that global advertising revenue will grow by nearly 6% in 2023, this indicates that globally it will reach $874.5 billion, not including political advertising in the United States.
How to boost advertising campaigns with moving content
Digital out-of-home (pDOOH) advertising has features that make it increasingly important. One of them is its ability to incorporate video and dynamic content in motion. This is extremely important when it comes to effectively and memorably capturing the attention of consumers.
Unlocking the Potential of Outdoor Advertising for Digital Agencies: Overcoming Pain Points and Achieving Goals
Unlock the power of outdoor advertising for digital agencies: Learn how to overcome pain points and achieve your goals.
The importance of creative content in programmatic DOOH advertising
Digital out-of-home (DOOH) programmatic advertising has revolutionized the way brands communicate with their audiences. Among other factors, such as location and budget, the success of DOOH programmatic advertising depends on creative content that attracts and inspires audiences. Discover best practices when it comes to pDOOH content.
Programmatic Fall-Winter Season
The Fall-Winter season is here, and like every seasonal change, the commercial opportunities that programmatic DOOH offers for brands and advertisements are renewed with storefronts and offers. The opening of sales seasons at this time in the southern hemisphere, particularly in Latin America, are often marked by several common aspects, although it is important to note that there may be variations among the countries in the region.
Recovery of the pDOOH industry in airports worldwide
At an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
DOOH OH OH! Programmatic Christmas with Taggify
Holiday season is already arriving and with it announcements and advertisements saturation in all the media. For this reason, every detail within a campaign becomes essential to achieve the proposed objectives in one of the most important times of the year for brands and sales. The last-minute marketing strategies offered by pDOOH are one of those ideal details for those events that have their deadline soon, such as Christmas and New Year's Eve in the coming weeks.
pDOOH Capabilities & Experiences: programming the unthinkable
Digital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
Last Minute Advertising - The pDOOH opportunity for Marketers
People are back! Shopping and Retail stores too. This represents a great opportunity to include Shopping Malls, Grocery or Retail stores into DOOH Strategies.
Programmatic DOOH: Advertising vanguard
Demand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
10 reasons to excel in pDOOH Campaigns
If you are planning to create campaigns that generate impact in Outdoor Advertising, your should check this 10 reasons that will let you understand what you were missing and dominate it in your Marketing Plans!
81% of Marketers recommends DOOH for their campaign strategies
The study surveys brands and agencies on their perceptions, knowledge and plans for using the out of home medium. The study was conducted by Advertiser Perceptions and was sponsored by Xaxis, the outcome media company.
DOOH Advertising Increased 80% in 2021 Q2
OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.
15 Reasons to invest in pDOOH - Programmatic Out of Home
There are multiple reasons to invest advertising budgets in Programmatic DOOH
Hong Kong Marketers will increase Programmatic DOOH Budgets
Hong Kong marketers are expected to increase their programmatic out-of-home budgets within the next 18 months as they seek to maximize their investment in outdoor advertising for their brand-led and performance-led campaigns.