Marketing

The First Global Study on pDOOH Spending: Programmatic Outdoor is a USD 1.4 Billion Business

pDOOH generated USD 1.339 billion in 2025, representing 7% of total DOOH spending. Taggify participated in WOO's global study on programmatic outdoor advertising. The World Out of Home Organization (WOO) presented at its Annual Congress in London the first global study on programmatic outdoor advertising spending, independently conducted.