15 Reasons to invest in pDOOH - Programmatic Out of Home
There are multiple reasons to invest advertising budgets in Programmatic DOOH
Programmatic DOOH gives marketers the power of measurement, and thanks to this, it's possible to write this article. Let's start with the following items.
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It's a unique digital strategy to include new reach, targeting, amplification and optimization of audiences.
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There's real programmatic automation.
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Frequency optimization among all DOOH screens.
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Choice of Day, Day Parting, and Hyper-Local Targeting. Making it way more accurate.
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Targeting by Context of Day, Time, Location, Events, Weather conditions, and more.
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Always in-view, non-skippable and "above the fold".
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100% Completion Rate.
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Non-Advertising Fraud or Bots. There are real screens in viewable locations.
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Non Ad-Blocking.
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No Channel Changing.
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High-Impact creative messaging.
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Brand Safety.
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Creative Flexibility and speed.
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Huge canvases for engaging creative executions.
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Dynamic Creative optimization (DCO) to generate engaging ads according to External our surrounding Context.
More ideas for programmatic DOOH teams
Continue with practical reads on audience intelligence, inventory strategy and measurable real-world media.
Unleashing the Power of DOOH with Taggify
Advertisers constantly need to innovate and adapt to the ever-evolving landscape of audience engagement. Traditional outdoor advertising has its merits, but now there's a new player in town that's revolutionizing the scene: Digital Out of Home (DOOH) advertising.
OOH advertising is expected to grow by 12.7% in 2023
GroupM's “This Year, Next Year” report predicts that global advertising revenue will grow by nearly 6% in 2023, this indicates that globally it will reach $874.5 billion, not including political advertising in the United States.
How to boost advertising campaigns with moving content
Digital out-of-home (pDOOH) advertising has features that make it increasingly important. One of them is its ability to incorporate video and dynamic content in motion. This is extremely important when it comes to effectively and memorably capturing the attention of consumers.