Programmatic DOOH: Advertising vanguard
Demand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
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The range of creative possibilities offered by pDOOH media is stronger and more informative than ever. This capability offers creative teams the possibility of developing dynamic campaigns with highly personalized and specific messages for each moment and intended targeting.
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One of the biggest selling points of programmatic technology is that it offers a streamlined process of buying, planning, and executing DOOH advertising. The entire chain that involves setting up and activating a campaign can now be resolved through a single centralized platform such as Taggify, also offering time and resource efficiency.
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pDOOH offers a versatility that no other advertising medium allows, maximizing the impact and results of a campaign, thus achieving a cost per contact on public roads (OTS - opportunity to see).
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The measurement capacity offered by programmatic tools is unmatched thanks to the new technologies applied. The impact of DOOH exposure can be determined in several ways, providing different useful information in each method, such as brand recognition, foot traffic, web conversion and many more.
Recognizing that buying OOH programmatically allows flexibility to respond to changing consumer contexts and behavior, demand for programmatic DOOH has increased from advertisers across all sectors, with media executives reporting increases in both the number of advertisers using invest in the channel as in the amount of budget invested. Once again, media executives identify the ability to employ a host of different data sources to target consumers at a granular level as a key factor in the growth of programmatic DOOH. Many are excited about the prospect of overlaying real-time audience data to target consumers and optimize campaigns and believe the ability to do this across all campaigns will drive further growth in the channel.
More ideas for programmatic DOOH teams
Continue with practical reads on audience intelligence, inventory strategy and measurable real-world media.
Recovery of the pDOOH industry in airports worldwide
At an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
DOOH OH OH! Programmatic Christmas with Taggify
Holiday season is already arriving and with it announcements and advertisements saturation in all the media. For this reason, every detail within a campaign becomes essential to achieve the proposed objectives in one of the most important times of the year for brands and sales. The last-minute marketing strategies offered by pDOOH are one of those ideal details for those events that have their deadline soon, such as Christmas and New Year's Eve in the coming weeks.
pDOOH Capabilities & Experiences: programming the unthinkable
Digital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.