Voligoma launched its “back to school” ad with Taggify
- Brand
- Voligoma
- Country
- Argentina
- Agency
- Matterkind
- Features
- 3
The argentine company advertised its school adhesive Voligoma, ideal for sticking paper and cardboard; demanded in multiple school activities.
The beginning of the school year is an occasion for brands that want to position themselves in the sector. The circulation and traffic in the areas surrounding educational institutions increase significantly on weekdays and class hours, so the precise reach through impressions was greater.
The February and March campaigns, carried out in conjunction with Matterkind, were located in strategic areas near schools, subways and kiosks, considering CABA and GBA as their focus. The goal was to reach students and parents, its main audience targets
Their ads were displayed at different times in the morning and afternoon, thanks to Taggify's Dayparting and DSP timezone features. They were regularly updated to maintain freshness and relevance, using a combination of images and text to convey a clear message about the product.
As a result, Voligoma obtained more than three million impacts during its time in circulation on Taggify's programmatic platform, effectively reaching its audience.
Voligoma launched its “back to school” ad with Taggify
Unlocking the Power of 3D Creatives Through Programmatic DOOH
To maximize impact, Taggify developed eye-catching 3D creatives that captured the attention of both children and parents, transforming traditional outdoor placements into an immersive brand experience.
LG Strengthened Its Brand Positioning with a pDOOH Campaign with Taggify
LG improved its brand presence in Buenos Aires with a targeted pDOOH campaign, achieving over 1 million impressions through Taggify's platform.
Lay’s launched its programmatic campaign with Taggify
Lay’s, one of the world’s most recognizable snack brands, implemented DOOH programmatic technology to promote its classic potato chips in Buenos Aires.