Disney takes its magic to the streets with Taggify

THE CHALLENGE

The objective was to generate anticipation and visibility for Elio’s premiere in one of Latin America’s most prominent cities. To achieve this, Disney and Publicis Groupe partnered with Taggify’s programmatic platform, enabling an automated and omnichannel campaign that blended the digital world with the real-life urban experience.

THE SOLUTION

• Simultaneous activation with the theatrical release: With Taggify’s automation tools, the campaign was programmed to run for a full hour across digital billboards at the Obelisco during peak traffic time. This ensured massive, synchronized exposure, capturing the attention of both children and adults.
• Immersive experience on the streets: The exclusive one-hour takeover created a magical atmosphere, bringing Disney Pixar’s storytelling universe into the public space. The visuals teased scenes from the film, enhancing emotional connection with pedestrians and passersby.
• Time-based ad targeting: By leveraging Taggify’s advanced scheduling features, the ads were displayed during strategic hours that coincided with nearby Disney theater performances. This ensured the message reached an engaged and receptive audience already connected to the brand.
• Omnichannel campaign: The activation also included the production of a drone and ground-filmed video, capturing the campaign live from above and on the street. The video was edited to the film’s official trailer music, amplifying the experience across social media and digital platforms.

Check out the video below for an overview of the campaign: