Vita Wallet makes an impact with programmatic DOOH in Colombia with Taggify

In just two months, the strategy surpassed one million impacts, positioning Vita Wallet in the minds of Colombian consumers.

THE CHALLENGE

The brand aimed to reach a young, tech-savvy, and travel-oriented audience in Colombia. To achieve this, Taggify designed a contextual out-of-home advertising strategy combining smart targeting, key locations, and optimized programmatic buying.

THE SOLUTION

• Data-driven targeting: Thanks to Taggify DSP’s segmentation capabilities, Vita Wallet directed its campaign toward young people interested in technology. This ensured the brand reached its ideal audience at the most relevant moments.
• Location-based: The campaign was activated on screens in El Dorado Airport, highways, and high-traffic zones across Bogotá. This selection guaranteed precise and efficient impressions, maximizing reach where it matters most.
• Optimized buying rhythm: Vita Wallet took advantage of Taggify DSP’s Buying Pace feature, which enables real-time media buying when the target audience is in front of the screen. This boosted budget efficiency and increased ROI through programmatic out-of-home advertising.