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Bebot · Gol Airlines · Argentina
Gol Airlines relied on Taggify for its pDOOH campaign in Argentina
The Brazilian airline used Big LED screens and totems to impact areas near airports.
Partners
Gol, the largest airline operator between Brazil and Argentina, with more than two decades of service, relied on Taggify's programmatic features. Discover how it implemented hyper-localized advertising and precise targeting to maximize its impact on the audience.
THE CHALLENGE
The objective of the campaign was to position itself as an attractive option for tourism in the regions where the airline has a presence in Argentina during the summer. To achieve this, it partnered with Bebot and leveraged the following functionalities of Taggify's platform.
THE SOLUTION
- Hyper-localized advertising: Taggify made it possible to select points of interest near airports, facilitating the selection of strategic screens for the campaign. Thus, passengers viewed Gol's ads in a relevant travel context. The airline currently has a fleet of 121 aircraft and operates approximately 800 daily flights.
- Purchase rhythm: Thanks to this functionality, the campaign increased impact precisely when the target audience was walking in front of the screens. Additionally, QR codes and calls to action (CTAs) were incorporated to enhance the interaction and effectiveness of the ads.
- Coverage and segmentation: Gol sought to consolidate its presence in Argentina with a far-reaching outdoor advertising strategy as the second-largest airline in Brazil and the third-largest in Latin America. The campaign was deployed in the airline's key provinces, including Buenos Aires, Capital Federal (CABA), Córdoba, Neuquén and Mendoza.
As a result, Gol's campaign achieved 1,379,100 impacts. The campaign successfully consolidated the airline's image in Argentina, highlighting some of its more than 77 destinations that carry 33 million passengers annually.
