Phd · Volkswagen · Argentina

Volkswagen Programmatic DOOH

Understanding what's going to show engaging ads.

Dynamic ads showing the Car features according the current context such as Weather Conditions, Traffic congestion to the right Audience.

The key issue was to understand how to communicate to specific audiences, and show them different creatives according weather, hour of the day and traffic jam.

Taggify platform was the only full-stack solution to connect the brand with selected audiences from Scopesi by using Taggify DSP to buy at the right time and Taggify SSP to offer available spaces coming from screens playlist.

Tech leading Argentinian companies united to made this happen: Atacama, providing their premium screens in top locations. Scopesi by providing us their audiences hour by hour through API. Herolens Creating the rules to show dynamic creatives according outside context like: Location, Weather, Traffic Jam.

One of the most innovative campaigns in Programmatic OOH for the entire Volkwagen company