Xaxis · Santander · Argentina

Santander Bank for Women - Programmatic DOOH Demographic Targeting

With Data: By showing them Ads at the time the majority of traffic are women in front of the screens

Xaxis is the programmatic trading desk of Groupm, the worldwide leader Marketing Company. For Santander, they have developed a full digital strategy to position Santander on Women's top of mind.

Xaxis wanted to reach only women but they were struggling to show a campaign specifically to them. They needed a precise solution to impact only women on their working journey.

Target Women over 24 years walking on the streets of Buenos Aires using Taggify's OOH platform.

Programmatic OOH audience buying has helped Xaxis to bring their message to women. Their goal of promoting as a women centralised bank is now a reality.