Xaxis · Santander · Argentina
Santander Bank for Women - Programmatic DOOH Demographic Targeting
With Data: By showing them Ads at the time the majority of traffic are women in front of the screens
Xaxis wanted to reach only women but they were struggling to show a campaign specifically to them. They needed a precise solution to impact only women on their working journey.
Target Women over 24 years walking on the streets of Buenos Aires using Taggify's OOH platform.