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Taggify · KFC · Argentina
KFC Celebrated Fried Chicken Day with Taggify in Buenos Aires
For two days, the brand offered a 50% discount on its classic 8-piece bucket, strengthening its presence in the city and positioning itself in consumers’ minds with an irresistible offer.
Partners
On July 6th, KFC took advantage of Fried Chicken Day to launch an exclusive programmatic digital out-of-home (pDOOH) campaign at the iconic Obelisco in Buenos Aires.
THE CHALLENGE
KFC needed to amplify its promotion in a strategic area of Buenos Aires, close to its stores and with high pedestrian traffic. The goal was to gain immediate visibility through a fast and effective execution.
THE SOLUTION
- Moving creatives that captivate and convert: With the power of the Taggify platform, KFC deployed video ads on digital screens that showcased the 50% discount. These moving creatives attracted the attention of passersby and reinforced the promotional message.
- Hyper-localized advertising: Seven digital billboards from various providers were activated around the Obelisco, creating full visual dominance in the area. Being close to KFC locations also made it easy for pedestrians to redeem the offer immediately.
- Day Parting: The campaign ran on Monday, July 7th, taking into account traffic patterns and peak hours. This enabled the brand to reach a wider audience during the most relevant times of day.
- Visual impact and brand positioning: Running the campaign in such an iconic location demonstrated how a well-planned programmatic action can significantly increase visibility and strengthen brand positioning.
Explore a video preview of this exclusive campaign between KFC and Taggify:
This campaign enhanced KFC’s presence in one of the most emblematic areas of Buenos Aires, showcasing the power of programmatic digital out-of-home advertising to deliver tangible results. Today, with over 30 locations across the country, the brand continues to grow, with its classic recipe and unmistakable flavor as its trademark.
