Nestlé Nan launched its programmatic out-of-home campaign with Taggify
- Brand
- Nestlé
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Nestlé’s goal was to promote Nan OPTIPRO, its nutritious milk for children, highlighting its unique benefits in the competitive Argentine market. The campaign was carried out in collaboration with Kinesso and powered by Taggify’s programmatic features.
The campaign's strategic approach focused on maximizing visibility and engagement through a diverse mix of digital out-of-home formats, including Big LEDs, digital totems, and subway screens. This combination ensured a strong presence in high-traffic areas, effectively reaching the target audience during their daily routines.
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Data-driven strategy: The campaign leveraged contextual and mobility data to define key times and locations, ensuring the product was communicated at the most relevant moments for its target audience.
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Multiple formats for maximum visibility: By combining billboards, street furniture, and subway screens, the brand developed an omnipresent strategy, reaching its audience in both open spaces and during their daily commute.
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Precise and relevant targeting: Taggify’s DSP platform enabled Nestlé to reach consumers exactly when they passed by the screens, showcasing Nan OPTIPRO’s nutritional benefits (iron, vitamin A, calcium, and zinc intake) in a high-impact urban context.
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Real-time optimization: Thanks to programmatic technology, Nestlé was able to dynamically adjust the campaign, optimizing schedules, touchpoints, and exposure frequency to maximize ROI and brand recall.
The campaign achieved 930,103 effective impacts, effectively engaging with a broad audience of Argentine families. By leveraging precise targeting and contextual visibility, Nestlé successfully communicated the benefits of Nan OPTIPRO at optimal times.
Nestlé Nan launched its programmatic out-of-home campaign with Taggify
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