Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
- Brand
- Puma Energy
- Country
- Argentina
- Agency
- La Sastrería
- Features
- 3
Puma Energy needed to introduce its new fuels featuring Cleantec additive technology with the kind of impact a launch of that scale demands. The goal wasn't simply to raise awareness, but to establish the product in consumers' minds from day one, with a massive presence at the heart of Buenos Aires.
To maximize the impact of the fuel launch, Taggify implemented a strategy that focused on the precise timing of messages during peak traffic times.
Strategic Coverage with Immersive Effect: The campaign was activated simultaneously on five premium digital screens in the Obelisk area, including a triptych screen that transformed the urban environment into a high-impact visual experience. The simultaneous coordination of screens with a dynamic message was a key differentiator for the activation.
Precise Dayparting: By exclusively reserving time slots with high pedestrian and vehicular traffic, the campaign ensured that each impact reached the audience at the moment of greatest receptivity. Outdoor advertising takes on another dimension when the message appears exactly when and where the audience is.
Hyperlocalization: Puma chose the urban epicenter of Buenos Aires to anchor its launch. The combination of a high-traffic environment with a nationally relevant message enhanced the campaign's reach and recall.
Explore the activation in the following video:
TESTIMONIAL
"This collaboration helped us present the new fuels in a relevant and impactful way; now drivers can access a cleaner and more effective fuel."
— Communications Team, Puma Energy
Puma Energy took ownership of the most iconic location in Buenos Aires throughout the launch period. Beyond the impacts generated, the campaign demonstrated how out-of-home advertising allows brands to orchestrate presence, timing, and context with a precision that traditional media simply cannot match.
Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
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