Subway delighted with its new recipe in pDOOH with Taggify
- Brand
- Subway
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Subway aimed to effectively introduce its new Veggie Fusion sandwich to a health-conscious audience in Buenos Aires, leveraging programmatic digital out-of-home (pDOOH) advertising to increase visibility and drive foot traffic to its local stores.
The American fast food brand unveiled its new vegan sandwich with outdoor advertising in the Autonomous City of Buenos Aires on the DSP programmatic platform.
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Retail outreach: The campaign focused on screens in the Autonomous City of Buenos Aires, where Subway has the largest number of stores, 36, where it presented its new sandwich: a recipe that combines quinoa and guacamole, in a new flavor called “Veggie Fusion”.
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Key formats: To carry out the campaign, which lasted two months, Taggify's demand-side platform made available its most important Big LEDs and Totems screens. Formats that favored the visualization of the creative used by the brand.
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Creative highlights: The brand combined static and moving creatives to increase the expectations of its new recipe. They showed the ingredients while the sandwich was being made, which appeared on-screen with different movements, catching the target audience's attention.
As a result, Subway achieved 2,979,771 impacts in the nation's capital. Thus, it unveiled its new recipe in the vicinity of its establishments. This favored the affluence and purchase of new customers in the stores.
- 2,979,771 impacts
Subway delighted with its new recipe in pDOOH with Taggify
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