Shake Again · Sound of Freedom · Argentina

The film “Sound of Freedom” boosted its release in Digital Out-of-Home (DOOH) with Taggify

In collaboration with the agency Shake Again and thanks to the screens available in Taggify's DSP, the movie's premiere utilized big LED screens and totem circuits, both located in multiple provinces of Argentina.

The movie premiered in Argentine cinemas on Thursday, August 31st, and, simultaneously with its release, conducted a 15-day express DOOH campaign that achieved outstanding results.

Among the selected campaign locations were: the Autonomous City of Buenos Aires (CABA), Tucumán, Santa Fe, San Juan, Salta, Neuquén, Mendoza, and Chubut. This fostered anticipation for the release of this audiovisual production in the country's most important cinemas.

Among the functionalities employed on Taggify's DSP platform to develop the campaign were the purchase of advertising spaces and budget distribution across various screens. Additionally, the campaign featured day parting, through which specific days were selected for display, and other strategies that enabled targeted audience impact for the film.

Regarding creativity, the film combined its social media marketing strategy with outdoor advertising to motivate attendance at movie theaters.

“Sound of Freedom” is a 2023 American action film directed by Alejandro Monteverde. The movie premiered in cinemas in the U.S. on July 4th and was produced by Angel Studios. The plot revolves around a U.S. agent rescuing a child from human traffickers. It was produced by Eduardo Verástegui and has already grossed over $180 million, surpassing Indiana Jones on its U.S. release day.

The story centers on Tim Ballard, a U.S. federal agent who, after rescuing a child from child traffickers, discovers that the survivor's sister is still captive. The protagonist decides to rescue her in the Colombian jungle and resigns from his job.

In summary, the film premiered in Argentina with high public expectations, which was further boosted by its combination of marketing media. As for the results, it reached over 6,070,487 individuals and achieved 33,452 impressions, which is quite significant considering the campaign's duration. This demonstrates the outstanding reach of programmatic outdoor advertising.