Matterkind · Amazon · Argentina
Amazon Maradona Programmatic DOOH Exclusive PMP with Twitter Ads
PMP showing 2 hours exclusive ads in 10 screens
Published: November 17, 2021 | Last updated: September 19, 2023
Amazon wanted to launch Maradona's biopic series the biggest way possible in its own born country. That's why IPG's Matterkind agency trusted us this important task: Make an exclusive PMP Deal for 2 hours, the day of Maradona's birthday from 10pm to 12am in 10 screens; 4 Big billboards, Totems and Kiosks surrounding the Obelisco area.
Besides this, Taggify's development team made a Dynamic Creative showing real-time tweets faved by @MaradonaOnPrime twitter account. Which gave the brand the engagement needed for this launch in Argentina.
That's why IPG's Matterkind agency & Rufus trusted us this important task: Make an exclusive PMP Deal for 2 hours, the day of Maradona's birthday from 10pm to 12am in 10 screens; 4 Big billboards, Totems and Kiosks surrounding the Obelisco area.
Besides this, Taggify's development team made a Dynamic Creative showing real-time tweets faved by @MaradonaOnPrime twitter account.
Which gave the brand the engagement needed for this launch in Argentina.