Peugeot immersive exclusivity with Taggify: visual impact at the Obelisco
- Brand
- Peugeot
- Country
- Argentina
- Agency
- Publicis
- Features
- 1
Peugeot aimed to create a memorable launch for its new 2008 SUV by capturing the attention of Buenos Aires' bustling city center. The challenge was to effectively utilize digital Out-of-Home advertising to achieve high visibility and engagement in a competitive urban environment.
Peugeot executed a focused programmatic DOOH campaign to introduce the new Peugeot 2008 SUV in Buenos Aires. By leveraging Taggify's platform, the campaign strategically selected high-traffic screens around the Obelisco, ensuring maximum visibility. The creative featured dynamic video content, designed to captivate and engage urban audiences, seamlessly integrating with Peugeot's broader digital marketing efforts.
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Synchronization and Relevance: Using Taggify's programmatic platform, multi-owner screens were selected in the Obelisco area, ensuring total visual dominance in the busiest area of Buenos Aires.
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Visual Impact: The creative leveraged the Taggify platform's video support to showcase the new Peugeot 2008, with a concise “let inspiration guide you” message and logo in a central location, capturing the attention of passersby.
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Omnichannel Connection: The presentation of the new Peugeot 2008 SUV outdoors was combined in a marketing strategy with other channels, such as the brand's digital platforms. This strengthened Peugeot's presence and encouraged greater interaction with the brand.
Explore the case study in the following video:
The campaign significantly improved Peugeot's positioning in consumers' minds and reinforced its presence in Buenos Aires. This case demonstrates how a well-executed programmatic digital Out-of-Home (pDOOH) strategy in a key location can build a lasting and memorable brand image.
Peugeot immersive exclusivity with Taggify: visual impact at the Obelisco
Peugeot Programmatic OOH
Peugeot has been using DOOH constantly using different strategies. Always on campaigns / launches / pricing and discounts.
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