H2O advertised its new line of soft drinks in outdoor advertising with Taggify
- Brand
- H2o
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
H2O faced the challenge of effectively launching its new line of soft drinks in Argentina, aiming to generate widespread consumer awareness and interest in a competitive beverage market. The brand needed to differentiate its products and ensure they reached a diverse audience across various regions.
H2O, a brand under PepsiCo, strategically launched its new line of soft drinks in Argentina using a programmatic digital out-of-home (pDOOH) advertising approach. The campaign was designed to maximize reach and engagement by targeting high-traffic locations across Greater Buenos Aires and several key provinces, including Santa Fe, San Luis, Neuquén, Mendoza, Corrientes, and Córdoba. By utilizing Taggify's platform, H2O tailored its creative content to highlight the unique flavors of manzanella, pomelada, and limoneto, ensuring that each product stood out to consumers. This targeted approach allowed for effective brand differentiation and broad geographic coverage, aligning with the brand's goal to capture a diverse audience.
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Increased visibility and brand recognition: H2O used different creative for each product, differentiating each ad in the minds of its consumers and giving a unique identity to its products available in manzanella, pomelada and limoneto.
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Generating buzz and curiosity: The outdoor advertising campaign on Taggify's platform allowed H2O to create buzz and curiosity around the launch of its new soft drinks. By placing ads in key, high-traffic locations, H2O increased its visibility and incentivized consumers to seek more information and try the new drinks. This strategy helped build up-front interest and facilitated a more favorable reception and greater impact in the Argentine market from day one.
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Broad geographic reach: The campaign was extended over a large part of the national territory, disseminating the products on a massive scale. The selected areas were the Greater Buenos Aires and the country's interior. Some provinces where H2O launched its campaign were Santa Fe, San Luis, Neuquén, Mendoza, Corrientes and Córdoba. In this way, it reached a wide and diverse audience with programmatic digital out-of-home advertising (pDOOH).
The campaign achieved 4,718,167 impacts in the three-month duration. The results report from Taggify's DSP platform revealed how the brand impacted its customers with effective outdoor advertising, refreshing in consumers' minds the authentic taste of H2O they know and love.
- 4,718,167 impacts
H2O advertised its new line of soft drinks in outdoor advertising with Taggify
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