Ferrero Rocher Celebrated Mother's Day in Argentina with Taggify
- Brand
- Ferrero Rocher
- Country
- Argentina
- Agency
- Publicis
- Features
- 3
Ferrero Rocher aimed to effectively engage both male and female audiences in Buenos Aires for Mother's Day, leveraging outdoor advertising to enhance brand visibility and drive product interest during this key shopping period.
Ferrero Rocher leveraged Taggify's DSP platform to strategically target both women and men in Buenos Aires during Mother's Day. By focusing on high-traffic locations such as Palermo, Recoleta, Puerto Madero, and Belgrano, the campaign utilized advanced targeting features to deliver hyper-localized ads. The use of time zone configuration ensured that the ads were displayed during peak shopping hours, maximizing the campaign's impact and optimizing the budget.
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Campaign planning: Thanks to the commercial team's strategy, Taggify's DSP platform was used for advanced targeting. Optimizing screens by CPM, the campaign targeted women and men, impacting them when they were circulating in front of the screens.
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Strategic locations: Ferrero Rocher selected screens in specific locations in CABA: Palermo, Recoleta, Puerto Madero and Belgrano. This way, the campaign was optimized by proximity to points of interest to impact with hyper-localized advertising.
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Time Zone Configuration: Displays were selected based on key shopping hours that impact the audience. The time zone selection allowed it to buy at the right time and optimize the campaign budget.
As a result of this campaign, Ferrero Rocher reached 267.782 impacts. This campaign leveraged of a key date in Argentina to integrate its outdoor advertising, using the power of contextual advertising.
- 267.782 impacts
Ferrero Rocher Celebrated Mother's Day in Argentina with Taggify
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