Fabogesic amplifies its presence with a pDOOH campaign with Taggify
Fabogesic amplifies its presence with a programmatic DOOH campaign with Taggify
- Brand
- Fabogesic
- Country
- Argentina
- Agency
- Savant
- Features
- 3
Fabogesic needed to effectively promote its pain relief medication in a competitive market using outdoor advertising. The challenge was to strategically reach potential customers near pharmacies in Argentina, ensuring high visibility and timely engagement to drive purchase decisions.
Fabogesic's campaign strategically utilized a mix of billboards, totems, and kiosks to maximize visibility in key urban areas. By focusing on high-traffic locations in Buenos Aires and its province, the campaign effectively targeted potential customers near pharmacies. This approach leveraged Taggify's programmatic DOOH capabilities to ensure precise targeting and optimal ad placement, enhancing the likelihood of engaging passers-by at critical decision-making moments.
-
Hyper-localized advertising: The campaign used Taggify's wide coverage in areas of interest. In this case, screens were selected in the vicinity of pharmacies to drive purchase decisions and increase brand awareness among passers-by.
-
Pacing Rhythm: Fabogesic used the pace of purchase available on the Taggify platform to purchase spaces at key points in time. This improved ad delivery, helping to execute its media budget according to the implemented strategy.
-
Real-time reporting: The brand benefited from the data in Taggify to measure campaign performance. So it was able to see which displays were generating the best results and optimize the budget to allocate it more accurately.
As a result of this campaign, Fabogesic achieved 3,439,279 impacts. Taggify's DSP platform was instrumental in its advertising strategy to impact the audience and optimize campaign performance.
- 3,439,279 impacts
Fabogesic amplifies its presence with a pDOOH campaign with Taggify
Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
Puma Energy's launch of premium fuels in Buenos Aires utilized strategic outdoor advertising, capturing attention with dynamic digital screens.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
Sancor Salud launched its “Ponele la firma” campaign at the Obelisk, using synchronized screens to maximize visibility and reinforce the launch of its new high-performance coverage.
LG Strengthened Its Brand Positioning with a pDOOH Campaign with Taggify
LG improved its brand presence in Buenos Aires with a targeted pDOOH campaign, achieving over 1 million impressions through Taggify's platform.