Farmaonline blends digital and urban spaces with pDOOH and Taggify

This campaign reached 294,764 impressions, reinforcing the brand’s presence in key areas of the city.

THE CHALLENGE

The goal of the campaign was to promote exclusive discounts and highlight the convenience of online shopping, along with product pickup at more than 3,000 partner pharmacies nationwide. To achieve this, Farmaonline partnered with Kinesso and leveraged Taggify's programmatic technology through its DSP.

THE SOLUTION

• Strategic coverage: The campaign was activated in high-traffic neighborhoods of Buenos Aires such as Villa Crespo, Saavedra, Caballito, and Belgrano, prioritizing key points like subway entrances, university areas, and pharmacies.
• Video creatives: Taggify’s DSP enabled the use of dynamic video creatives showcasing products, optimizing exposure, and displaying a wider variety of discounts in each advertising loop.
• Day Parting: Thanks to programmatic smart buying, ads were activated during the most valuable days and time slots, maximizing audience attention at key moments of the day.