Corven impact with its pDOOH campaign on Taggify's platform
Corven motos impact with its pDOOH campaign on Taggify's platform
- Brand
- Corven
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Corven faced the challenge of increasing brand visibility and consumer engagement for its Triax motorcycle model across Argentina's diverse regions. The goal was to effectively position the brand in the minds of consumers by leveraging programmatic digital out-of-home (pDOOH) advertising to reach a broad audience in high-traffic areas.
Corven strategically leveraged Taggify's programmatic DOOH capabilities to enhance its brand presence for the Triax motorcycle model across Argentina. By utilizing a mix of billboards, street furniture, and indoor displays, the campaign targeted high-traffic areas such as bus terminals, train stations, and city centers. This approach ensured that the brand reached a diverse audience, maximizing visibility and engagement in key locations.
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Focus on data and points of interest: Taggify's DSP enabled screens in key locations for the brand such as bus terminals, train stations, subways, toll booths and the Obelisco. This favored the reach and brand positioning in places that are trafficked daily.
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Strategic locations: The brand distributed the budget in different provinces to cover the Argentine territory, so it used screens in the Province of Buenos Aires and the Autonomous City of Buenos Aires, and in the provinces of Córdoba, Santa Fe, Tucumán, Jujuy. Thus, the national coverage of screens available on Taggify's platform collaborated with the strategy of the leading brand at a national level.
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Always-on campaign: Corven extended its implementation for four months. This generated a recurring impact in the minds of its consumers on their daily commute through the city. In this way, it positioned the brand as the first option for the audience.
As a result, Corven achieved 3,075,451 impacts in its programmatic campaign. The brand successfully positioned the Triax model in the minds of its consumers, demonstrating the effectiveness of programmatic outdoor advertising.
- 3,075,451 impacts
Corven impact with its pDOOH campaign on Taggify's platform
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