Experience the Copa America 2024 with Amex and Taggify’s DOOH Campaign
Experience Copa America 2024 with Amex and Taggify’s DOOH Campaign
- Brand
- AMEX
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
American Express aimed to increase brand engagement and awareness by promoting a raffle for a trip and tickets to the Argentina vs. Peru match during Copa America 2024. The challenge was to leverage Taggify's DOOH platform to effectively reach and captivate a broad audience in Buenos Aires, enhancing visibility and participation in a highly competitive advertising environment.
Selecting 50 screens in Greater Buenos Aires and the Autonomous City of Buenos Aires on Taggify's DSP platform, Amex focused on formats such as billboards, street furniture and indoor poles during the two-month campaign.
-
The right time and place: Chances increased as users increased their purchases with AMEX cards, so the brand segmented people already using its services on the Taggify platform.
-
Presence that stands out: The strategy took advantage of Taggify's extensive screen coverage on Avenues and busy streets in Buenos Aires, as well as the bus station in Retiro and the Obelisk, where thousands of people circulate daily. Some locations where advertising was seen were Palermo, Recoleta, Retiro, Puerto Madero, San Nicolás, Pilar, Pueblo, Caamaño, Tigre, Victoria and Belgrano.
-
Impactful content: Thanks to the use of moving content that Taggify's programmatic platform allows, Amex used a video of the Argentina National Team with the most recognized players on the team. It also used text animations and the brand's logo to encourage participation in the sweepstakes, thus increasing its impact and brand recall.
As a result of the campaign, Amex achieved more than 6 million impacts in the two months that the campaign ran. It managed to impact its audience and boost the feeling of the game with the hashtag #vivitupasion, the campaign's slogan, which was displayed on Taggify's programmatic platform.
Experience the Copa America 2024 with Amex and Taggify’s DOOH Campaign
American Express reaches more than 500.000 stores in Argentina and announces it with the campaign “Close for you"
American Express worked with Taggify programmatic DOOH platform to announce its campaign about new facilities and benefits for their clients in more than 500.000 new stores in the interior of Argentina.
Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
Puma Energy's launch of premium fuels in Buenos Aires utilized strategic outdoor advertising, capturing attention with dynamic digital screens.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
Sancor Salud launched its “Ponele la firma” campaign at the Obelisk, using synchronized screens to maximize visibility and reinforce the launch of its new high-performance coverage.