Samsung launched its new Galaxy S24 in Argentina with Taggify
- Brand
- Samsung
- Country
- Argentina
- Agency
- Publicis
- Features
- 3
Samsung needed to effectively communicate the benefits and features of its new Galaxy S24 to the Argentine market, ensuring strong consumer awareness and interest ahead of the product's official launch.
Samsung leveraged Taggify's programmatic DOOH platform to strategically target audiences in Buenos Aires, focusing on high-traffic shopping malls to maximize consumer engagement. The campaign utilized precise audience targeting near retail locations, showcasing the Galaxy S24's distinct features and color options to drive interest and pre-orders.
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Audience optimization Thanks to the advanced precision of Taggify's DSP platform, and the optimization of screens by CPM, the campaign focused the strategy on audiences in the vicinity of the stores that had the new Samsung Galaxy S24.
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Product focus: In addition to the pre-order advantages, the creative showed the new device's features, such as the available colors. Some of them were onyx black, marble gray, cobalt violet, amber yellow, sandstone orange (online exclusive), sapphire blue (online exclusive) and jade green (online exclusive).
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Priority in shopping malls: The screens selected by Samsung in Taggify's DSP platform were grouped in the most relevant shopping malls in Capital Federal: Balvanera, Caballito, Palermo, Recoleta, Belgrano, Villa Crespo, Retiro, Almagro. Thus, Samsung took advantage of consumers' purchase intentionality and the opportunity to reveal the benefits of the pre-launch. Other formats used were large LEDs and totems that complemented the campaign strategy.
As a result of this successful DOOH campaign, Samsung achieved 2 million impacts. This was reflected in an increase in the ROI of the advertising campaign.
Samsung launched its new Galaxy S24 in Argentina with Taggify
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