LG Strengthened Its Brand Positioning with a pDOOH Campaign with Taggify
- Brand
- LG
- Country
- Argentina
- Agency
- Taggify
- Features
- 3
LG sought to boost awareness and foot traffic to its store in Shopping Abasto, Buenos Aires, amidst a highly competitive retail environment. The challenge was to effectively reach and engage potential customers in proximity to the store, ensuring that marketing efforts translated into tangible in-store visits.
The two-month campaign strategically utilized digital screens positioned near LG's store, focusing on high-visibility locations such as totems and street furniture. This placement allowed LG to capture audience attention during key moments of the day. By leveraging programmatic buying, LG ensured its advertising spend was optimized, delivering messages to the right audiences at the right times.
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Audience-Based Programmatic Activation: Using Taggify's DSP, LG employed CPM optimization and advanced segmentation, targeting audiences near strategic locations like totems and street furniture. This approach ensured engagement during high-impact moments.
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Strategic Location Deployment: The campaign covered key Buenos Aires areas, including Recoleta, Palermo, Belgrano, Balvanera, and Núñez. Precise geographic planning via Taggify's platform ensured coverage aligned with LG's commercial objectives.
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Presence in High-Traffic Areas: LG focused on screens in shopping centers and busy commercial zones, enhancing message visibility where purchase decisions are often made.
TESTIMONIAL
"With Taggify, we were able to implement a flexible, data-driven programmatic strategy that allowed us to connect with relevant audiences near the point of sale and optimize the impacts. The combination of audience targeting, premium locations, and real-time optimization was key to enhancing the brand’s positioning."
— Marketing Team, LG Argentina
The campaign successfully delivered 1,052,734 impacts, significantly enhancing LG's brand visibility in Buenos Aires. By strategically leveraging location data and real-time optimization, LG effectively engaged with target audiences, demonstrating the potential of pDOOH to strengthen brand presence and drive store traffic.
- 1,052,734 impacts
LG Strengthened Its Brand Positioning with a pDOOH Campaign with Taggify
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