BIC boosted its brand in Argentina through a pDOOH campaign with Taggify
- Brand
- Bic
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
BIC needed to effectively introduce its new line of colored pens to the Argentine market, targeting children and parents. The challenge was to capture attention in high-traffic areas such as schools and kiosks, ensuring the brand's message reached the intended audience during a two-month campaign period.
BIC leveraged Taggify's programmatic DOOH platform to strategically place ads in key Argentine locations such as CABA, Greater Buenos Aires, Mar del Plata, Córdoba, Mendoza, and Santa Fe. By focusing on high-traffic areas near schools and kiosks, the campaign effectively targeted children and parents. The use of dynamic ad content, alternating between videos and images, enhanced engagement and brand visibility.
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Strategic locations: To maximize the impact on its target audience, BIC selected screens available on Taggify's platform near schools and kiosks in different provinces of Argentina. In this way, BIC was able to precisely impact the key locations where its products were located.
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Creativities on the Move: Taking advantage of the functionalities of the Taggify platform, BIC was able to alternate its ad content between videos and images on the screens, improving attention time on the ad.
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Brand Awareness: The creatives focused on highlighting BIC's visual identity and showcasing the colors of its available pens, as well as using the BIC logo in a central position, which boosted the ad's visibility.
As a result of their campaign, the brand achieved repercussion in the Argentine market. This not only demonstrated the effectiveness of outdoor advertising in generating a massive reach, but also its effectiveness in strengthening BIC's presence in the minds of consumers, positioning it as an innovative and trusted brand.
BIC boosted its brand in Argentina through a pDOOH campaign with Taggify
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