Bayer captivates the Obelisk with a pDOOH campaign with Taggify in Buenos Aires
- Brand
- Bayer
- Country
- Argentina
- Agency
- Beyond Agency
- Features
- 3
Bayer needed to promote its new Actron formula in the city of Buenos Aires through an innovative and effective advertising strategy, capable of standing out in one of the most transited and iconic spaces in the country: the Obelisk.
The campaign, carried out in partnership with the agency Beyond and powered by Taggify's DSP platform, featured the participation of Argentine pilot Franco Colapinto.
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Strategic coverage with multiple screens: The campaign was deployed synchronously on 10 digital screens distributed among billboards, totems and subway accesses, generating an immersive and coherent experience for passersby.
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High-impact creative: Bayer used video creatives starring Franco Colapinto, showing the benefits of Actron, fast-acting and effective pain relief, clearly and attractively. The simultaneity achieved between screens reinforced the brand narrative and increased recall.
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Time zone configuration: The campaign was activated at the busiest times in downtown Buenos Aires, optimizing the advertising investment and maximizing the reach of the message at key moments.
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Driven by influence: The presence of Franco Colapinto, an Argentine motorsport referent, provided notoriety and emotional connection with the audience, raising the visibility and engagement of the campaign.
Watch the video below with a summary of the campaign:
This programmatic outdoor advertising campaign not only achieved effective visibility for Actron, but also strengthened Bayer's bond with the Argentine public through an innovative and relevant execution. This was an exemplary case of how brands can leverage pDOOH to generate authentic, memorable and results-driven experiences.
Bayer captivates the Obelisk with a pDOOH campaign with Taggify in Buenos Aires
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