Amazon Music Argentina: an exponent in pDOOH campaigns
- Brand
- Amazon Music
- Country
- Argentina
- Agency
- Matterkind
- Features
- 3
Amazon Music launched its version for Argentina in May 2022, and the announcement of this great news included an exclusive out-of-home campaign through the Taggify platform.
The streaming giant made the big announcement with a 7-month programmatic campaign that featured weekly outputs, once again demonstrating the power of the pDOOH medium.
With a library of 90 million high-quality songs, special plans, podcasts, and playlists designed for the local audience, Amazon Music Argentina announced its arrival in the country with an impressive campaign. This launch and subsequent promotion could be seen on the iconic screens at the Obelisco Monument of Buenos Aires City.
Matterkind was the agency responsible for developing this campaign in collaboration with Taggify, with exclusivity as the main motto. The programmatic platform's tools made it possible to have regular weekly exclusive outputs during 35 Thursdays between May and December 2022. The 15-second spots were displayed uninterrupted from 8 PM to 9 PM on 3 large LED screens, 4 Street Furniture located in Kiosks, and 1 Digital Totem. During that hour, different artists and releases were showcased and updated every week, all aimed at the target audience who were commuting back home at that time. Trueno, Lali, Bizarrap, Duki, Tini are some of the +40 artists who were promoted along with their releases and playlists offered by the platform.
The overwhelming figures of the campaign are the result of perseverance and an immense effort that can only be achieved with technology like Programmatic DOOH:
-
Impressions: 119,700
-
Impacts: 6,253,501
-
Duration (weeks): 35
-
Artists: +40
These are the main numbers that support the success of this campaign, which managed to announce its launch and generate brand awareness among the target audience. All of this was possible thanks to the tools offered by Taggify, which include Timezone, Day-Parting, and Buying Pace, resulting in an effective campaign with efficient costs and resource use, but above all, innovative and memorable.
Amazon Music Argentina: an exponent in pDOOH campaigns
Amazon Music Argentina exclusive launch campaign with Taggiffy's programmatic DOOH
Amazon launches "Amazon Music Argentina" and once again, Matterkind used Taggify's DSP platform to carry out its DOOH campaign. The objective is to promote the platform that has a catalog of 90 million songs in streaming, of high quality, and with thousands of lists and releases designed for the local public. Every Thursday from May until the end of 2022, releases of different mainstream artists like Duki, Tini, Bizarap, Naty Peluso, Trueno, and many others, are promoted for 2 exclusive hours. The campaign is broadcast synchronously on large-format LED screens in the Obelisco monument area (Plaza de la República), in "kiosks" and totems around. Selected circuits of screens are oriented to back-to-home audiences, achieving 3.180 broadcast spots (impressions) between all screens each Thursday.
LG Strengthened Its Brand Positioning with a pDOOH Campaign with Taggify
LG improved its brand presence in Buenos Aires with a targeted pDOOH campaign, achieving over 1 million impressions through Taggify's platform.
Lay’s launched its programmatic campaign with Taggify
Lay’s, one of the world’s most recognizable snack brands, implemented DOOH programmatic technology to promote its classic potato chips in Buenos Aires.