Data Aggregator and Reach Forecaster
One of the most required features from customers is the ability to get a forecast of Reach and Frequency based on a budget, zone and target.
Taggify developed a data agreggator that collects insights coming from different audience data providers, depending the collection model they provide us (raw data or pre-process) Taggify analyze popular points of interests with the most density according selected target and defines based on historical data which are the best screens and range hours to show campaigns ads.
Depending on screen availability and real-time information we count on, the bidding engine will define in real-time the best screen to start bidding.
More ideas for programmatic DOOH teams
Continue with practical reads on audience intelligence, inventory strategy and measurable real-world media.
Audiences don’t live in a prompt
AI can interpret a brief, but understanding an audience in the physical world requires data, signals and measurement models. Metrica connects intent with actionable evidence for programmatic DOOH.
Automation in Outdoor Advertising: How Programmatic Drives Efficiency and Simplifies Processes
Traditional out-of-home (OOH) advertising has historically been one of the most powerful and accessible channels in the advertising ecosystem. However, launching a campaign on the street used to involve a lengthy process: phone calls, email chains, lengthy negotiations, and little flexibility for optimization. Today, thanks to automation and programmatic buying (pDOOH), out-of-home advertising has evolved. We explore how pDOOH enables advertisers to plan, launch, and optimize campaigns in minutes through automation, cost efficiency, and actionable data.
pDOOH: Building Brand Trust in a Saturated Environment
Trust is one of the most decisive assets for brands. It is not just an intangible value: it is the reason consumers choose a brand and are willing to pay more for its products. In a context where attention is scarce and advertising credibility is being questioned, Programmatic Out-of-Home Advertising is an effective medium for strengthening the relationship between brands and people.