The Unlucky Sponsor Cris Sal won Effie Gold awards
Cris Sal, Ecuador's national salt couldn't be the official sponsor of its national football team, due to superstition matters. So they decided to go and sponsor the other national teams in order to be the unlucky sponsors. Result: Ecuador is in the world cup QATAR 2022.
4 Countries.
41 Million Impressions.
2.8 Million Free/Organic Press.
Agency: Paradais DDB - Ecuador
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